The Godfather: Five Families takes an exclusive hit out on Google+

Google+ just made hardcore social gamers an offer they can't refuse. Kabam announced that its new ... family-oriented social game, The Godfather: Five Families, hits Google+ exclusively today, and it'll stay that way for the next 45 days. In fact, this is the first game to release exclusively on Google's games platform, meaning not both there and on Facebook, capiche?

The game, set in the Prohibition Era before the events of the first film, employs many of the same gameplay hooks found in existing Kabam games: build armies, sic armies against enemies or defend your friends asynchronously, repeat. However, this social take on the Oscar-winning franchise packs features that spice up the social strategy gaming formula, namely "Families".

Upon starting the game, players must choose to join one of five Families (get it?). The concept of "Families" introduces a level of tension to the alliances players make, because there can only be one Don. Perhaps it's thanks to features like this that Five Families is said to have enjoyed the most successful beta test in Kabam history.
Five Families in action
"The Godfather: Five Families has enjoyed the best ever beta period for a Kabam game," Kabam COO Chris Carvalho said in a release. "To support the exclusive launch on The Godfather: Five Families on Google+, Google will provide promotional support to maximize the game's visibility to Google+ users. This is our fourth title to launch on Google+ and they have repeatedly exceeded our expectations."

It's nice to hear that Google will somehow support Five Families, as the size of the network's audience could be a cause for concern, especially for a game launching exclusively on the platform. Then again, "hardcore" social gamers are said to be a dedicated bunch, and they'll certainly know where to find their next family.

Click here to play The Godfather: Five Families on Google+ Now >

Do you consider yourself "hardcore" social gamer? Do you plan on trying the game out on Google+, or will you wait until it hits Facebook?

The Godfather: Five Families on Facebook puts friendly ties to the test

Thanks to a partnership with Paramount Digital Entertainment, the developer will pay homage to the Academy Award-winning film trilogy in the only way it knows: intense, constant competition. (And, in this case, tested friendships.) The Godfather: Five Families throws players into the Prohibition Era of our fine nation's history with the initial choice to join one of five families--just like in the movies--and vie to become the dominant family in New York.

Kabam study suggests hardcore gamers are flocking to Facebook

hardcore gamers
Have the tables finally turned? Not quite just yet, but slowly and surely they are, a study released by Kabam suggests. The Redwood City-Calif.-based creator of Facebook games like Dragons of Atlantis and Edgeworld recently commissioned a survey of 1,412 "hardcore" gamers to find just how their behavior has changed since the dawn of Facebook games.

Dubbed the "Social Gamer Study," Kabam found that the demographics of the average social game fan are slowly changing--more young to middle-aged men are playing Facebook games. And a whopping 82 percent of them come from the console game space, which is terribly important. This is because 27 percent of those surveyed report playing console games less often.

And perhaps more importantly to those looking to make cash from hardcore games, those surveyed reported spending 50 percent less on console games. Of course, Kabam threw in that players of its games are even more dedicated to Facebook games than console games: 55 percent reported playing console games less and spending 65 percent on the games.
Social Gamer Study findings
According to the study conducted by Information Solutions Group, 72 percent of these hardcore social gamers are playing two or more games at once, and 47 percent are playing three or more. If you've ever played a game like Kingdoms of Camelot or Kixeye's Backyard Monsters, you know that this is quite a lot to keep up with--much more so than, say, FarmVille.

Not to mention that this growing sub culture of Facebook gamers plays far longer game sessions than the 30 minutes or so your average Bejeweled Blitz player sits down for on lunch break. A massive 68 percent reported playing social strategy games for three hours or longer a day, and 30 percent said they play for longer than an hour per session.

Of course, it's important to keep in mind who commissioned this study: a developer and publisher of hardcore Facebook games. Vested interests aside, it's undeniable that a new breed of Facebook game fan is emerging, and fast. And you have to assume, with advances like download-free 3D gaming on the horizon, these numbers will only grow. Check out the study in full here.

Are you part of this growing portion of Facebook gamers? Do you think social game creators like Zynga, EA and wooga have anything to worry about? Sound off in the comments. 1 Comment