Who else wants in on this? Linkedin? Twitter? It appears that gargantuan Internet retailer Amazon looks to enter the social games melee as well, as the company has hired veteran pen-and-paper (think Dungeons and Dragons) game designer Jonathan Tweet as Game Designer/Producer, according to his Linkedin page, IndustryGamers reports. There are no details regarding Amazon's first social game, but Tweet did confirm his new position to the website.
Tweet is best known for his involvement with Dungeons and Dragons 3rd Edition and RPGs (role-playing games) like Ars Magica and Everway. However, he has also worked most recently in Facebook games with Gamehouse, and considering Tweet will be leading the project, IndustryGamers guesses that the Amazon social game will have RPG elements. Will we have to swing a sword and fling spells for even better deals on Amazon? Probably not, but that'd be pretty darn cool.
This is far from the first time the Internet retailer has dived into gaming. Even before launching its own Android Appstore, through which PopCap has launched an Android game, the company bought Reflexive Entertainment in 2008 to sell its games online. It appears that, slowly but surely, Amazon is getting serious about gaming--just like everybody else. We've contacted Amazon for comment.
[Via VentureBeat]
Do you think Amazon can create a social game with the potential of a FarmVille or Bejeweled Blitz? How do you think the company will distribute this game, and will you be there to try it out?
Hiển thị các bài đăng có nhãn industrygamers. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn industrygamers. Hiển thị tất cả bài đăng
Thứ Sáu, 23 tháng 12, 2011
Thứ Tư, 14 tháng 12, 2011
'Zynga is making games for accidental gamers,' studio VP says
Look, nobody gets hooked on FarmVille by accident--there's always that friend. Zynga studio VP Bill Mooney (pictured) recently spoke to students at The University of California at Santa Cruz during its Research Review Day about the company's design philosophy. During his talk, titled "Social Games: An Overview and Exploration," Mooney said, "Zynga is making games for accidental gamers," according to IndustryGamers.
The studio head was implying that Zynga doesn't create video games for hardcore or traditional gamers. Sure, that's stating the obvious, but it's vitally important to remember when looking at Zynga's games. They're not exactly technological marvels, accessible to those who just don't get the complexity of controllers and traversing 3D space. But as players progress, they become well-versed in increasingly complex interfaces, thus becoming, well, gamers.
Regardless, social gamers still aren't the same as traditional game fans, and probably never will be. (At least until another friend introduces them to something new.) And because of these "accidental gamers" have a different understanding of what a game should be, Zynga says it caters to that understanding. "You're not shipping a product, you're running an amusement park," Mooney told the students.
And traditional game companies are trying to keep up with that philosophy, wary that even hardcore gamers might yearn for that experience. (Just look at Activision Blizzard's Call of Duty Elite.) "Don't be like work, don't ask too much, be social, help me connect," Mooney said. That, ironically enough, might be the burgeoning industry's greatest challenge, if you ask the right folks.
[Image Credit: Josh Lowensohn (CNET)]
What do you expect from your social games these days? Have you come to expect this level of "connectedness" from other games or services, too?
The studio head was implying that Zynga doesn't create video games for hardcore or traditional gamers. Sure, that's stating the obvious, but it's vitally important to remember when looking at Zynga's games. They're not exactly technological marvels, accessible to those who just don't get the complexity of controllers and traversing 3D space. But as players progress, they become well-versed in increasingly complex interfaces, thus becoming, well, gamers.
Regardless, social gamers still aren't the same as traditional game fans, and probably never will be. (At least until another friend introduces them to something new.) And because of these "accidental gamers" have a different understanding of what a game should be, Zynga says it caters to that understanding. "You're not shipping a product, you're running an amusement park," Mooney told the students.
And traditional game companies are trying to keep up with that philosophy, wary that even hardcore gamers might yearn for that experience. (Just look at Activision Blizzard's Call of Duty Elite.) "Don't be like work, don't ask too much, be social, help me connect," Mooney said. That, ironically enough, might be the burgeoning industry's greatest challenge, if you ask the right folks.
[Image Credit: Josh Lowensohn (CNET)]
What do you expect from your social games these days? Have you come to expect this level of "connectedness" from other games or services, too?
Zynga studio VP Lou Castle leaves for Las Vegas casino games maker
Hey, look on the bright side, Zynga: At least the guy didn't leave for a competitor. IndustryGamers reports that former Zynga studio VP Lou Castle (pictured) left for Shuffle Master, a Las Vegas-based creator of various casino game products like shufflers. According to IndustryGamers, Castle's move was purely for personal reasons, just months after joining the social game giant.
"The Zynga gig was clearly a 5 day a week, 24/7 requirement," Castle told IndustryGamers. "[I have] twins in senior year of high school and [Shuffle Master's] a local job. Life's too short, so I couldn't resist." Quite the noble move, eh? Well, Castle had already served on Shuffle Master's board of directors for six years before becoming the company's CSO, or chief strategy officer. Castle opted to resign from his position on the board as Chairman of the Audit Committee before taking on the job.
Castle is best known for his contributions in creating the famed strategy game series, Command & Conquer, as co-founder of Westwood Studios. The former Zynga executive most recently joins Treasure Isle GM Jeremy Verba in leaving the company. Verba also entered a completely different industry, becoming the CEO of famous (or infamous?) online dating website eHarmony.
These recent departures from Zynga aren't to other game companies, but away from the games industry entirely. Whether Zynga proves to be the video game swan song for industry veterans has yet to be seen. But the San Francisco-based social games maker presses on, with almost too many games announced recently.
Why do you think folks are leaving Zynga, but for companies in completely different industries? Is this the start of a trend of the social game maker?
"The Zynga gig was clearly a 5 day a week, 24/7 requirement," Castle told IndustryGamers. "[I have] twins in senior year of high school and [Shuffle Master's] a local job. Life's too short, so I couldn't resist." Quite the noble move, eh? Well, Castle had already served on Shuffle Master's board of directors for six years before becoming the company's CSO, or chief strategy officer. Castle opted to resign from his position on the board as Chairman of the Audit Committee before taking on the job.
Castle is best known for his contributions in creating the famed strategy game series, Command & Conquer, as co-founder of Westwood Studios. The former Zynga executive most recently joins Treasure Isle GM Jeremy Verba in leaving the company. Verba also entered a completely different industry, becoming the CEO of famous (or infamous?) online dating website eHarmony.
These recent departures from Zynga aren't to other game companies, but away from the games industry entirely. Whether Zynga proves to be the video game swan song for industry veterans has yet to be seen. But the San Francisco-based social games maker presses on, with almost too many games announced recently.
Why do you think folks are leaving Zynga, but for companies in completely different industries? Is this the start of a trend of the social game maker?
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