Survey says, 'Two fifths of American gamers play Facebook games'

Of America's 160 million gamers, 41 percent of them are playing social games on Facebook or another social network, Newzoo's 2010 US National Gamers Survey says. As we all know, social games have just emerged in the later half of this decade compared to console games that been around--if we want to get technical here--for nearly 40 years, which maintain 56 percent of gamers' attention. This means that in just a few short years, social games like FarmVille have become more popular than MMOs, PC or Mac games and games on mobile devices, some of which have had decades to garner the same attention, Newzoo says.

But what's going on here isn't that gamers are switching platforms, rather they're taking on more platforms with the average gamer playing on three of the seven major gaming platforms simultaneously (define average), according to Newzoo.
Newzoo's US National Gamers Survey 2010
Of course, there's something to be said of social games' accessibility. In other words, they don't exactly require the amount of dedication or focus that console or traditional PC games do, which definitely contributes to the amount of social gamers. Though, if there is any metric that shows whether social games allow for true dedication, it's cold hard cash.

According to Newzoo, of the 115 million--71 percent of total--gamers who spend money on their favorite hobby, 25 percent spend their hard-earned dough on social games. With over 28.7 million players nationwide paying for in-game currency (at sometimes admittedly unreasonable rates), it's a no-brainer that social games are becoming a mutli-billion dollar industry.

These numbers beg the question: is it only a matter of time, with digital distribution becoming more robust every year (62 percent of console gamers pay for games and digital game content), before all games are free-to-play, taking the microtransaction model that social games seem to have mastered?

Facebook games partnerships gig given to former LiveJournal CEO

Sean Ryan (pictured), who previously worked for News Corp. creating an online games division, is now director of games partnerships at Facebook, VentureBeat reports. The position had been open since August before the decision was finally made to take Ryan on, who also previously served as CEO for Meez, a virtual world for teenagers and LiveJournal, a once popular blogging service before the turn of the decade.

Now, don't get too excited--Facebook will not be making its own games anytime soon if ever. Ryan will purely foster the social network's relationships with developers like Zynga, Playdom, Playfish and more. In other words, it's this guy's job to keep dudes like Zynga CEO Mark Pincus peachy keen.

This is a smart move by Facebook, which hasn't had a stellar track record of catering both to gamers and non-gamers alike. Though, the company did recently create a new development division solely for improving the gaming experience on the site. It seems as if Facebook is finally serious about the half of its users that enjoy these games, which aren't going away anytime soon.

Starz sending Spartacus Facebook game into the arena this month

Forget Mafia Wars, real warriors fight with sword and shield in hand, nothing but a loin cloth protecting their bodies. No? Well, Starz seems to think so as the network will soon launch a Facebook game surrounding its hit series, Spartacus. Fox News reports that the game, officially titled Spartacus: Gods of the Arena and published by 6waves (the same folks working on that mysterious Kobe Bryant game), will be available come Jan. 20. Just in time for the show's six-episode mini-series coming Jan. 21, this will be one of the first TV shows to get its own social game, according to Fox News. Well, unless you count that weird soap opera game in the U.K.

"Given its powerful characters and larger-than-life story lines, few television properties have as much potential for innovative social game play as does 'Spartacus," Marc DeBevoise, SVP of digital media and business development strategy for Starz Media, told Fox News. "We are excited to make our social media gaming debut and be one of the early networks to bring a branded TV property to the social gaming universe."

Unsurprisingly, the game will be similar to Mafia Wars in that it will allow players to run their own gladiator school and partake in Roman role play, according to Fox News. We almost don't want to know what that last part means. Stay tuned for a preview when the game finally launches sometime this month, because now we just gotta' know what this "Roman role play" nonsense is all about.